Q: Do you have enough profitable sales and revenue?
A: Sales are the only way a business raises revenue. The important issue of sales today, is to develop the appropriate
strategies in working with your customer. Today's business climate requires you to provide the customer with the right
solutions, at the right time, at the right place, and for the right price. The only way you can continue to meet your
customer needs is to be profitable with value-added sales. To be successful, you must develop and implement the appropriate
Marketing Selling Strategy for your target market.
Q: Is your staff friendly, motivated, and trained to serve your customers?
A: About seventy percent of customers leave a business, because of the way they were
treated or the way they were taken care of. Consequently, you must be focused and commit to your customer needs.
They must feel really welcomed and appreciated for them to return and buy from you again, as well as recommend
your business to others.
Q: Does your staff have sharp interpersonal skills?
A: Each internal customer (employee) has a real value of working with other internal customers
to provide the products and services that your external customers needs and wants. About seventy percent of
customers leave a business, because of the way they were treated or the way they were taken care of.
Consequently, you must be focused and committed to your customer needs and establish an environment that
enhances the development of customer relationships.
Q. Do you have a plan for handling change?
A: Change is the most consistent element in the world today. Therefore, you need to develop
a process to handle both planned and unplanned change. You must be prepared to deal with your internal and external
customers' �fears, uncertainties and doubts' as you work with each other to adapt to the change. Business planning
is a means of helping to managing change.
Q. Do you have a business plan (blueprint) for your future?
A: The business plan helps you define and design your plan, describing where you want to go
and how you need to proceed to get there. It forces you to understand the risks that are involved. It provides
you with the opportunity to evaluate your ideas on paper, before you invest your dollars. It makes you analyze
and develop your strategies to provide for the targeted market for your products and services, the finances, and
your competition